Olá,ricardojcastrohere

Growth Marketing & RevOps Specialist

I do whatever it takes to reach the outcome, always with joy, fun and a bit of out-of-the-box thinking.

Get in touch Selected work

Money20/20, AmsterdamSource: crypto.news ↗

Bitcoin 2024, NashvilleBitcoin Games prize cheque

Crypto Panel in LisbonAbout Bitcoin Finance

Hack Meridian, Lisbon 2026Staff

At the boothWhere partnerships usually start

Worked with

ETHGlobal
Rootstock
Stellar
Money20/20
Bitcoin Nashville
WalletConnect
Encode Club
Metaschool

About

I connect growth strategy with hands-on execution: partnerships, events, demand generation and the systems that turn engagement into measurable results.

Ten years in marketing, five of them in crypto, DeFi and fintech. I started as the only marketer on the team, so I learned to own positioning, acquisition, content and analytics. Today I work with BD, product and ecosystem partners at RootstockLabs.

I build the workflows too: HubSpot automations, CRM-connected lead capture and AI tools made with Claude and Replit.

Results

$100M+trading volume from the Golden Sats Challenge
400+developers engaged through hackathons
20+international events managed end to end
10+years in marketing, 5+ in high-tech

Selected work

Golden Sats Challenge DeFi campaign

A multi-partner DeFi campaign that contributed to over $100M in trading volume. It brought ecosystem partners together, coordinated user acquisition and encouraged real participation in DeFi rather than awareness alone.

RIF Me Up Developer acquisition

A launch combining developer acquisition, in-person activations and on-chain engagement to support token adoption. It sits alongside Cultivators, an on-chain programme built to encourage recurring ecosystem engagement.

Institutional go-to-market Bitcoin finance

Demand generation for Bitcoin lending, borrowing, yield and Vault products, built with Business Development. Full-funnel programs from awareness to sales activation using webinars, lead magnets, LinkedIn Ads, newsletters and HubSpot.

Events & hackathons Ecosystem growth

End-to-end ownership of event and hackathon programs: strategy, budgets, partnerships, logistics, marketing and execution. Over 20 hackathons and 20 international events, building relationships across protocols, partners and communities.

Account-based marketing & co-marketing B2B partnerships

ABM programs aimed at leading fintech companies, with tailored campaigns, industry events and executive networking. Co-marketing with ecosystem partners, from joint messaging and landing pages to distribution and activation.

RevOps & AI tooling Marketing operations

HubSpot workflows, CRM-integrated lead capture applications and AI-powered tools built with Claude and Replit. Faster lead capture, cleaner handoffs to BD and less manual work.